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Advertising in Yuma Made Easy
Welcome to Yuma Advertising by El Dorado, where creativity meets strategy to propel your brand into the spotlight. Our diverse range of services are designed to ensure your message not only reaches, but resonates with your audience, regardless of the platform or medium.
Marketing 101
Marketing is the science of finding prospects and turning then into profitable customers for your business. A marketing plan is biggest business process lever that delivers for the bottom line.
Create your ideal customer persona. List their fears, frustrations, wants and aspirations. Think like your prospect, what are they thinking? What does your customer want the most? What does the customer most want to avoid? What is their education level in relation to your product, not aware, beginner, comparing options or experienced buyer. What does your customer value which they will pay to achieve?
Conversion rate is the percent of prospects that become customers. Determine the cost of marketing for each new client. Work out the lifelong revenue per client. Is your marketing profitable or is it time to adjust.
Determine where your prospects interacts with the world. Do they read newspapers, magazines, use select social media, use YouTube, perform Google searches, drive past billboards, use select websites, use email, use eCommerce, are members of particular groups etc. What can you offer initially for free? e.g. Checklist document, download guide, case study, eBook, printable, workbook, template, resource list or white paper. Have a call to action for the next step with your contact details. Align your marketing to be near you prospect with the right lead magnet.
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