Would it surprise you to learn 2020 and the early stages of 2021 were the best period for retail sales in the last five years? After going off a cliff in April 2020 for obvious reasons, retail sales have increased every month – but not for every Yuma retailer. Those that continued to advertise had great years and are on pace to do the same in 2021. Those that took a wait and see approach or just stopped didn’t do so well. This is an age-old story, those that advertise do better and those that don’t… well they just don’t. But advertising, alone won’t magically bring customers to your door. It must be advertising with strategy. A true strategic approach to filling the top of the funnel first and then mining the funnel for long-term success. Too many are only interested in picking from the bottom of the funnel, those that will buy something today. True success and true profits come from a long-term approach to customer acquisition.
But you have an opportunity right now to change the trajectory for your Yuma business. In person shopping is ramping back up. Yuma businesses have a massive opportunity to influence the customer throughout the buying cycle, if approached correctly. Due to the global pandemic, some things have changed. Some of those changes, like protective plexiglass and extra sanitation are here to stay. Others, like e-commerce are here too, but not to the extreme measures of the pandemic. More than 75% of all purchases will still be made in person. People will continue to go to stores, shop in person – what will really change is the number of places consumers will frequent. If you do not already occupy a position of preference in the mind of the consumer, you might not make the cut.
Your opportunity is right now to reestablish you brand, your Yuma business as a business of choice in the mind of the consumer. Remember, consumers have choices, you are but one of many. So, what is it that make you stand out? What is it that you are the expert in? What so people seek you out for and know that you are the subject matter guru on? These are the things that can vault you to top of the food chain in the mind of the consumer. As in person shopping ramps back up take advantage of this massive opportunity to influence consumer behavior and consumer purchasing. Make the commitment to your business that you will dominate the top of the funnel and the last mile conversations with the marketplace.
Let our Yuma community know you are open and know why you should be the business of choice in your business category. Not sure how? Call our Director of Sales, Ricky Mitchell at 928-329-3086, via e-mail firstname.lastname@example.org. Or reach out to me directly, 760-881-3819, email@example.com. We will sit down with you and craft a plan for long term success. We know we can generate ideas for your business that can put you in the forefront of the consumer’s mind. We are the experts when it comes to Yuma marketing and advertising. Let us put this expertise to work for you, today!